Gray Capital
Gray Capital
Rooted in legacy, Built for growth.

About

Gray Capital Group is a newly launched private equity firm with roots in the HVAC industry and a clear vision for long-term portfolio growth. The firm is committed to building a portfolio rooted in operational excellence, sustainable value creation, and a respect for legacy, with an emphasis on acquiring simple, service-based businesses. Guided by a family office ethos, Gray Capital Group takes a hands-on, relationship-first approach to investing, prioritizing thoughtful growth, long-term impact, and meaningful partnerships with both operators and investors. The design communicates quiet confidence–rooted in legacy, focused on growth.

Services

Next

Project

About

Mary Margaret Photography captures more than images—it captures feeling, framed in natural light. When Mary Margaret came to us, she had built a reputation for timeless, luminous photography but needed a brand that matched the quiet sophistication of her work. The goal: elevate her presence while preserving the warmth and intimacy that defines her style. We developed a refined brand identity rooted in natural textures, soft neutrals, and minimalist typography. Her new website feels like an extension of her portfolio: clean, elevated, and intentional, designed to let the work speak for itself. On social, we built a strategy focused on storytelling and emotional connection, positioning Mary Margaret as both an artist and a trusted creative partner. This wasn’t about reinventing her; it was about revealing her work in its best light.
View Project