Pizzana redefines Neapolitan pizza with a chef-driven, Michelin-level approach. When co-founder Candace Nelson (yes, she founded Sprinkles Cupcakes too!) came to us, Pizzana had a devoted following but needed help evolving its brand identity and digital presence, and developing a marketing strategy that could scale alongside their ambitions. Our task was to refine and expand the Pizzana brand while preserving its authenticity: balancing old-world Italian tradition with a fresh, contemporary edge. We developed a cohesive visual identity, crafted a dynamic digital presence, and built a marketing strategy that brought their story to life across every touchpoint. From social media and events to strategic partnerships and community activations, every detail was designed to deepen engagement and fuel Pizzana’s growth and expansion into Texas. The result? A brand experience as unforgettable as their signature slow-fermented dough. Pizza that moves you!